.CO is believed to be a unique opportunity for businesses and individuals as there is a need for more options in branding yourself online with short and memorable domain names.
A study of 600 past and prospective domain registrants proved that .CO domains in the second level are:
- Easy to remember, simple to use, and easy to understand
- More than 75% of respondents associated .CO with company, corporation, or other commercial endeavors but .CO is not confined only to these meanings
Simply put, .CO is global, recognizable and credible, and therefore highly desirable in this competitive business environment.